Released on = October 5, 2006, 10:55 pm

Press Release Author = Jon Antonni D. Enriquez/ Xlibris Corporation

Industry =

Press Release Summary = Start with 50 people and end with 26,542 knowing about your
book!

Press Release Body = Philadelphia, PA - "Plant, grow, reap." Xlibris is proud to
announce its Grassroots Marketing Campaign that will give everything you need to
market YOUR book YOUR way - Book Review Campaign, 10 Posters, 100 Postcards, 100
Bookmarks and 150 Business Cards for only $699 this month.

The Xlibris' Grassroots Campaign uses Stanley Milgram's "Small World Phenomenon" and
applies the same mathematical approach to book marketing. AKA, Six Degrees of
Separation, the "Small World Phenomenon" hypothesizes that anyone on Earth can be
connected to any other person on the planet through a chain of acquaintances with no
more than five intermediaries. The concept empirically shows that the number of
acquaintances grows exponentially with the number of links in the chain, and so only
a small number of links is required for the set of acquaintances to become the whole
human population.

Use the printed materials in your grassroots package and distribute to your closest
family members friends, coworkers and local hangouts. Leave bookmarks in your
favorite library. Give your friends business cards to hand out on your behalf. Send
postcards to relatives and acquaintances announcing your book. Ask your local
church, gym or university to display posters showcasing your book. Making a very
conservative estimate, let's say you reach 50 people. 80% of that group will
actually talk to others about your book. This 80% is the best marketing source
available to you bar none. That means you now have 40 people talking about your
book. Those 40 will then relay to about 6 or so more people. and in turn, 80% of
those will talk to 6 more friends and acquaintances, so on and so forth. Sure this
chain will diminish as it goes forward - technically by the 4th chain, it will
either hit the target or not at all. But by then if you do the math, word about your
book would have reached 26,542 people!

The Grassroots Campaign can't guarantee that you'll sell thousands of books in a
month, but if executed properly it certainly proves that you can reach a truly huge
market from only 50 individuals. And you can do it again and again and again.

It really is a small world. Go grassroots and see results.

Why Xlibris?

In strategic partnership with Random House, Xlibris continuously gives writers the
tools to become authors. It provides 24/7 book order and customer support and an
open-ended, non-exclusive contract. Xlibris also has quality materials, selected
quality printers and vendors for each book type. It is the only POD company
offering two rounds of qualification and approval before publication complete and a
money-back guarantee up to author copy stage. Xlibris also provides their authors
with affordable and quality marketing services that open the marketplace of
published books to everyone.

For more information, visit Xlibris.com, email Jon Enriquez at
publishtoday@xlibris.com to receive your free publishing kit or call now at
1-888-795-4274 ext 556.

Web Site = http://

Contact Details = Xlibris Corporation
International Plaza II, Suite 340
Philadelphia, PA 19113-1513
USA
http://www.xlibris.com/requestkit/index.asp?src